10 Things to Know Before Selling Your Textured Art at Markets

Thinking about taking your textured art to the markets? Selling at local craft or maker’s markets is an exciting way to showcase your work, meet new customers, and gain valuable experience. But before you pack your car and head off with a boot full of canvases, it’s worth doing some prep work to make your market day a success.

In this post, I’m sharing 10 key things you should know before setting up your first market stall, covering everything from location research to display ideas, equipment, pricing strategies, and signage. Whether you’re selling DIY textured art or handmade home décor, these tips will help you feel confident, organised, and ready to shine.

1. Research the Right Markets for Your Style

Not all markets are created equal. Some cater more to food and family activities, while others are more artisan or boutique-focused. Do your research:
* Consider the local demographics - are you selling in an area where people value and spend on art and home décor?
* Look at other vendors and stall styles - is there a creative vibe or more of a casual market crowd?
* Don’t be afraid to ask questions. Talk to other stallholders about foot traffic and whether they’ve had success selling handmade textured art at that market.

2. Attend Before You Apply

Before investing in a stall fee or committing your time, visit a few different markets as a customer. Watch what stalls are busy, note their pricing and layout, and see what kinds of customers are browsing. This helps you pick the right environment for your work and gather ideas for your own setup.

3. Consider the Time of Year

Seasonal markets can impact what sells. For example:
* Winter may bring fewer crowds, but indoor markets tend to do well.
* Pre-Christmas and spring events are often the most profitable for creative small businesses.
* Outdoor summer events may require more shade and protection for your artwork.

Planning ahead based on the calendar can save time and maximise your return

4. Invest in the Right Equipment

Having reliable gear will make or break your experience on market day. Essentials include:
* A good quality gazebo or marquee (with weights!)
* Folding tables and tablecloths
* A comfortable chair, weather protection, and bins for packaging
* Clip-on lights or battery lanterns for early or late trading

Having your setup tested beforehand helps avoid last-minute surprises.

5. Plan a Display That Draws People In

Your stall should feel like a mini gallery, welcoming, creative, and well thought out. Some display ideas for textured wall art:
* Use easels to create height and showcase statement pieces
* Hang art panels from grid mesh walls or wooden backdrops
* Style your table with decorative props, fabric layers, or dried flowers
* Place a few eye-catching pieces close to the front to stop people in their tracks
And don’t forget about kids! Displaying some mini artworks or playful designs can draw little ones in, and often their parents too.

6. Offer Different Price Points

Give your customers choices. Not everyone will be ready to invest in a large canvas, so include smaller and more affordable pieces:
* Mini canvases or ornaments
* Unframed textured prints
* DIY kits or beginner art packs

This not only increases your chances of a sale but invites people to engage with your work at different budget levels.

7. Use Clear Signage

Make it easy for people to know who you are and what you’re selling. Create signage that includes:
* Your business name and social media handles
* Pricing signs or tags for each item
* A short blurb about you or your creative process

Well-designed signage builds trust and encourages customers to remember you, even if they don’t buy on the spot.

8. Bring Business Cards or Flyers

Not every visitor will buy right away, but many will want to follow you online or look you up later. Handing out branded business cards or flyers with links to your Etsy store, website, or workshop bookings keeps the connection going.

9. Pack Smart and Keep It Simple

Market days can be long and busy. Have your items packed for easy setup and teardown:
* Use labelled boxes and pre-wrapped artwork for protection
* Keep your payment options ready (cash, card reader, QR codes)
* Bring snacks, water, and a helper if possible!

The more streamlined your routine, the more energy you’ll have for talking to customers.

10. Be Yourself and Enjoy the Experience

The best part of selling at markets is connecting with people. Smile, chat, and share the story behind your art. Confidence and enthusiasm go a long way in building your brand and turning browsers into buyers.

Conclusion

Setting up for your first market can feel overwhelming, but with the right preparation, it becomes an exciting and rewarding step in your creative journey. From researching local markets to planning your display and offering varied price points, every detail helps you stand out and succeed.

Want more help? Subscribe to my newsletter and if you want to connect with other likeminded artists, from beginners to experienced, join my free Facebook Group, The Texture Life Journey.